Digital signage expertise, engineered into every layer.
Rabbithole Labs was founded by digital signage integration veterans who have spent years operating complex networks in the real world — from large-format screens and always-on estates to temporary, high-pressure pop-up experiences.
We know what happens after a screen goes live: the alerts, the blind spots, the fragmented tools, and the pressure to prove performance. That operator perspective shapes everything we build. Our suite brings monitoring, control, and intelligence together so teams can see what is happening, understand why, and act before small issues become expensive ones.
That work now extends into connected signage intelligence. Scout's AI monitoring agents detect anomalies, investigate likely causes, and coordinate responses across large networks. Through Model Context Protocol (MCP), those agents work securely with the systems and data operators already rely on. For retail media networks — and any organization measuring audiences — Glass turns audience signals into useful, privacy-conscious insight about reach, engagement, and network performance.
Built by people who have run the networks. Designed for the people responsible for what happens next.
Scout puts intelligence on top of operations
Signal, Relay, and Glass give you the signals. Scout reads them — connecting permissioned sources, detecting anomalies, and turning them into an answer and an action.
AI & MCP monitoring agents
Agents watch fleet telemetry for anomalies, correlate screen health and proof-of-play with local context and commerce outcomes, investigate likely causes, and recommend or coordinate the right response across large networks.
Work with the systems you already run
Through Model Context Protocol, Scout agents operate against permissioned data sources — monitoring, ticketing, CMS, sensor, commerce, and analytics systems — using scoped credentials you grant and can revoke.
Reach and performance without cameras
Glass measures reach, engagement, and network performance for retail media networks and any signage estate, using aggregated signals rather than personal identification.
Connected sources depend on your provider licensing, API access, configuration, and data-governance requirements. Scope is confirmed with you during onboarding.